Communications is the air to your business
Communications in Russia and CIS for Global Tech Companies
ABOUT US
- We have been majoring in PR for more than 15 years, for IT, gaming and B2B companies
- We made launches, advertisement campaigns, established press offices
- We managed press offices for Kingston, Ricoh, Dahua Technologies and other corporations
- We know the market, journalists, influencers and opinion leaders in Russia and CIS
Anastasia Pavlova
Co-Founder, CMO
Award-winning PR professional, PhD with a background in IT companies, has more than 15 years experience in IT market, working in IT magazine, IT communication agency and IT company.
OUR SERVICE
Press office
News, reviews, interview, comments and columns for your brand in online-media and among popular blogers.
SMM
Creating and support your page in FB, Instagram, Vkontakte, Tiktok etc.
Launch of a new product
360 approach to launch your new product
Send request
REFERENCES
+555% comments growth of Silicon Power fan page in VKontakte
Problem: Non-active fan group of SP in VK – a few comments, law ER, not look like real community at all
Solution: Using the Social Listening tools, we found out the insights of target audience and answered them by creating hero content in the brand’s pages in social media. We continued with product posts, but added more educational and helpful ones, which increased the loyalty of audience, reach and ER.
Besides we made the rating of our subscribers and most active ones get prices.
Result: 555% comments growth, 21% subscribers growth, 170 000+ monthly audience reach
Solution: Using the Social Listening tools, we found out the insights of target audience and answered them by creating hero content in the brand’s pages in social media. We continued with product posts, but added more educational and helpful ones, which increased the loyalty of audience, reach and ER.
Besides we made the rating of our subscribers and most active ones get prices.
Result: 555% comments growth, 21% subscribers growth, 170 000+ monthly audience reach
+100% traffic growth to AliExpress product cards for IMOU
Problem: law awareness of IMOU surveillance cameras among AliExpress customers
Solution: Using branding of lifestyle media, targeting advertisement, influencers we drove the permanent traffic flow to IMOU product cards
Result: 1 466 000+ total audience reach, 7 707 clicks to IMOU product cards
Solution: Using branding of lifestyle media, targeting advertisement, influencers we drove the permanent traffic flow to IMOU product cards
Result: 1 466 000+ total audience reach, 7 707 clicks to IMOU product cards
New Year Sales Drive for Hiper and IMOU products
Problem: law demand for Hiper and IMOU products before Christmas
Solution: Using native advertisement (articles about best presents in IT and life-style media) we informed the audience that Hiper home appliances and IMOU surveillance cameras are the best presents for Christmas and New Year
Result: 3 626 000 audience reach, 45 240+ articles views, 8600+ clicks to Yandex.market product pages
Solution: Using native advertisement (articles about best presents in IT and life-style media) we informed the audience that Hiper home appliances and IMOU surveillance cameras are the best presents for Christmas and New Year
Result: 3 626 000 audience reach, 45 240+ articles views, 8600+ clicks to Yandex.market product pages
New product launch of TWS headsets for JVC
Problem: law awareness of JVS brand among new audience of 15-30 yo people; 0 traffic to TWS model product pages, law sales offline
Solution: we used all marketing tools throughout marketing funnel – awareness – consideration – preferences – action. We wired press-release, made reviews in IT media, encouraged users’ reviews on online shop, cooperated with YouTube and Instagram influencers, used content, media and targeting advertisement.
Result: 5 800 000+ audience reach, 32900+ clicks to product card on online shop, 344% ROI
Solution: we used all marketing tools throughout marketing funnel – awareness – consideration – preferences – action. We wired press-release, made reviews in IT media, encouraged users’ reviews on online shop, cooperated with YouTube and Instagram influencers, used content, media and targeting advertisement.
Result: 5 800 000+ audience reach, 32900+ clicks to product card on online shop, 344% ROI
Sales increase of memory cards for Silicon Power on online shop
Problem: new memory cards were sold to a curtain online shop, no product awareness. Task is to make a sold out and a new b2b request
Solution: we promoted products throughout this online shop by product reviews and users’ reviews. We also encouraged SP fan community in VK to write text reviews about the cards.
Result: total sold-out and the next request from the online shop without any reminder
Solution: we promoted products throughout this online shop by product reviews and users’ reviews. We also encouraged SP fan community in VK to write text reviews about the cards.
Result: total sold-out and the next request from the online shop without any reminder
REVIEWS
Contacts
Add some fresh air to your communications!
Phone: +7 (916) 543-6840
Email: apav@aircommunications.ru
(с) IP Pavlova Anastasiya Nikolaevna, an individual entrepreneur
107065, Moscow, Khabarovskaya street, 27, 8
Phone: +7 (916) 543-6840
Email: apav@aircommunications.ru
(с) IP Pavlova Anastasiya Nikolaevna, an individual entrepreneur
107065, Moscow, Khabarovskaya street, 27, 8